Affiliate Marketing

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. How does it work? Essentially Affiliate Marketing involves a merchant paying a commission to other online entities, known as affiliates, for referring new business to the merchant’s website. Affiliate Marketing is…

Quality Score

Quality Score : Quality Score is Google’s rating of the quality & relevance of both your keywords & PPC (Pay Per Click) Ads. It is used to determine your cost per click & multiplied by your maximum bid to determine your ad rank in the ad auction process. How do you Calculate Quality Score :…

Content Marketing

Content marketing is a kind of marketing approach focused on creating and distributing proper, relevant, and reliable content to retain a clearly-defined audience. Its main aim is ultimately, to drive profitable customer action. Types of Content Marketing: Articles Audios Blog posts Infographics Case Studies E-Mail Marketing Newsletters Presentations Who is a Content Marketer? A Content…